Taylor Boutique

Taylor Boutique occupies a prime spot on the corner of Papanui and Aikmans Road. Over the years it has garnered a stellar reputation for being one of the go-to shopping destinations in Merivale for your sartorial needs.

The brand was first established in 1999 by designer Vicki Taylor and since its inception, the sophisticated designs have elevated everyday garments with unexpected details and quality craftsmanship. Taylor has stood the test of time and overcome the many challenges of the fashion industry. They have prioritised maintaining their manufacturing in New Zealand wherever possible and quality fabrics are sourced from leading mills across Italy and Japan. Every detail is thought of in the design and retail journey from the first sketch through to how the clothing is visually merchandised in-store.

Speaking of in-store and thinking of everything, the experience at Taylor in Christchurch is warm and professional. You won’t feel rushed to make a decision and you get the benefit of the staff’s expertise and advice. It’s just the place to head to if you have an event coming up and need a new outfit, or if you want to add staple, quality pieces to your wardrobe that you’ll wear for years to come. The space itself feels like an extension of Taylor’s design studio, the aesthetic is intentionally minimalistic and allows the clothing to shine.

It is often said that trends come and go but style is forever, this is so true of Taylor Boutique in Merivale, you will treasure their pieces for a lifetime and reach for season after season. It’s just the store to head to when you’re in the mood to play dress up and add some quality items to your wardrobe.