PLUME

Fashion key icon.
Fashion key icon.

Monday10:00 am – 5:30 pm.

Tuesday10:00 am – 5:30 pm.

Wednesday10:00 am – 5:30 pm.

Thursday10:00 am – 5:30 pm.

Friday10:00 am – 5:30 pm.

Saturday10:00 am – 4:00 pm.

SundayClosed.

Shop 1/181 High Street, Christchurch Central City, Christchurch

03 355 4543

Housed on the ground level of an airy inner city building, PLUME, owned by Margarita and Chris Robertson, makes a strong case for the enduring value of a bespoke and compelling retail experience. 

The astute customer will find a curated line-up of international and local fashion labels to browse. Think Zambesi, Company of Strangers and Jimmy D alongside COMME des GARÇONS, Dries Van Noten and Rick Owens. Specialising in experimental textiles and tailoring, PLUME showcases the dark Antipodean aesthetic in all its glory, but not at the expense of the fantasy and joy of dressing up. The international designers express a sense of wit and a reverence for colour that balances NOM*d’s healthy dose of black. And of course, with weekly arrivals straight from its Dunedin workroom, the offering of NOM*d is undoubtedly unparalleled. 

The beautifully designed store is effortlessly cool. Polished concrete floors, ample changing rooms and vintage artefacts merge together harmoniously in this pared-back industrial space. The retail assistants – whose service is on point – impart a deep appreciation for the clothing they’re surrounded by, sharing insights about the designers and the background to their collections. 

Expect a heady mix of fragrances, shoes and jewellery on hand to be admired. Serge Thoraval’s jewellery creations live on posthumously thanks to his wife who continues to produce under his name using old workbooks and sketches. There’s also delights from artisanal Japanese jeweller Rusty Thought, and Melbourne-based Underground Sundae. 

PLUME puts timeless design and thoughtful production on a pedestal, and rightly so. These pieces will be cherished season upon season for a lifetime to come.  

 

Words by Kelly Tapper & Photography by Nancy Zhou

Information not correct? Report an error

Location

Shop 1/181 High Street, Christchurch Central City, Christchurch

Nearby Places

Foundation Café

Bright turquoise counter and chef station at Foundation Café in Christchurch.
Place Christchurch & Canterbury
Cafes key icon.

Foundation is fully licensed, serving up flavoursome fare seamlessly integrated into Otautahi’s world-class library, Tūranga.

Objectspace at Sir Miles Warren Gallery

The sloping ceiling inside Objectspace Christchurch.
Place Christchurch & Canterbury
Galleries and museum key icon.

Objectspace is Aotearoa New Zealand’s leading gallery dedicated to design, craft and architecture.

Earl

Nighttime exterior of Earl.
Place Christchurch & Canterbury
Restaurants key icon.

An enduring cornerstone of Christchurch’s East Block, Earl is a locally owned and loved institution that first brought European bistro culture to the city in 2018.

The Crossing

The Crossing courtyard.
Place Christchurch & Canterbury
Bars key icon. Cafes key icon. Fashion key icon.

The Crossing is one of Christchurch’s greatest accomplishments post-earthquakes and has become the city centre’s premium shopping destination.

Similar Places

Recycle Boutique Christchurch

Staff picks rack.
Place Christchurch & Canterbury
Fashion key icon.

Recycle Boutique challenges the status quo as one part designer boutique, one part second hand shop and one part sustainable shopping option.

Untouched World

Close up of shoes and book on display.
Place Christchurch & Canterbury
Cafes key icon. Fashion key icon. Goods key icon.

The only fashion company in the world to be recognised by the United Nations for sustainability, Untouched World is a true leader in the field of ethical lifestyle fashion.

Mod's Hair

A woman blow drying hair inside Mod's Merivale hairdresser in Christchurch.
Place Christchurch & Canterbury
Services key icon.

Let’s be honest – lovely as they both are – Merivale and Paris aren’t exactly twins. But thanks to Mod's Hair, the two places are connected just that little bit more.

Embassy

A man working behind the counter at Embassy where lots of caps are displayed on shelves.
Place Christchurch & Canterbury
Fashion key icon.

Peruse the likes of Adidas, Vans, Element, and Lower’s latest lines all stocked in store, or choose from more than 50 other international and New Zealand brands.