Fearless

Fearless is a store with a purpose. Based on Wānaka’s Helwick Street, they stock ethically sourced and sustainable apparel, activewear and accessories to make all women feel comfortable and ready to take on the world — whether it be climbing a mountain, enjoying coffee with friends, or even just looking super lush in their living room.

The store stocks fan favourites such as Clique and Ivylee, as well as its own label designed for a stylish and active lifestyle. Accessories are earth-conscious too and reflect the heart of the business, with lovely products such as long-life water bottles, organic skincare and magnesium salts for a post-workout bath treat. 

As a mum of three teenage girls, Shelley Barrett has a passionate vision to empower all women to feel good in their own skin. Armed with a background in physiotherapy, Shelley found herself (with the expert help of her girls) creating a store to fill the gap in Wānaka of athleisure wear that is both practical and beautiful.

From cute bomber jackets to fitness tights you can actually squat in, Fearless has something beautiful for everyone to embrace femininity and encourage active living. And if you aren’t lucky enough to live in Wānaka all year round, never fear, the store ships nationally.