47 Frocks










Monday10:00 am – 5:00 pm.
Tuesday10:00 am – 5:00 pm.
Wednesday10:00 am – 5:00 pm.
Thursday10:00 am – 5:00 pm.
Friday10:00 am – 5:00 pm.
Saturday10:00 am – 5:00 pm.
Sunday11:00 am – 4:00 pm.
Wānaka is no sleepy town when it comes to being on trend with the latest fashion. Thanks to the friendly team at 47 Frocks, you can wander the lakeside dressed to impress with the latest styles and accessories from New Zealand designers.
An effortlessly cool space, the focus here is ensuring visitors have fun choosing luxe items to take home. With a who’s who of NZ designers to browse, the range of clothing, skin care and handbags means this store really does have something for every fashion lover. 47 Frocks is beautifully curated with tidy piles of jeans, neat hangers of dresses and carefully laid out perfumes, candles and bright pairs of shoes. Large mirrors and generous dressing rooms allow you plenty of breathing space to decide on your next purchase.
A crisp white interior with high ceilings and floor-length windows facing the street, 47 Frocks is an aesthetically pleasing spot to spend an afternoon picking through the various bits of beauty on offer. The staff are fun, smiley and attentive without being overwhelming. Perfectly styled themselves, it’s hard not to be inspired to try wearing something with a little more flair. From Nom*d to Yu Mei handbags to Sans Ceuticals, it’s possible to spend all your pocket money here at once, and, with an emphasis on quality, they’re items you’ll enjoy time and time again.
Words by Rosie Morrison & Photography by Nancy Zhou
Information not correct? Report an error
Location
47 Helwick Street, Wānaka
Nearby Places
Inside Tattoo

Far from your average tattoo parlour, Inside Tattoo is a place to marvel at the artwork, ask questions and have your curiosity sparked.
The Precinct

A stylish, shared complex in Wānaka with a range of alluring retail and hospitality stores.
FuDog

While their techniques are worthy of fine dining, this restaurant likes to keep dinnertime fuss-free and fun.
Similar Places
The Workroom

Aesthetic is what The Workroom does best, so it’s not surprising walking in here is a pleasure in itself.
The Green Room

A smart, fresh and colourful botanical store, The Green Room is the place to come for beautiful plants or a big bouquet for someone special.
Pembroke Wines & Spirits

Pembroke Wines & Spirits is a boutique bottle shop that delivers more than you thought you ever needed.