Good as Gold

Fashion key icon.
Fashion key icon.

Monday10:00 am – 5:30 pm.

Tuesday10:00 am – 5:30 pm.

Wednesday10:00 am – 5:30 pm.

Thursday10:00 am – 5:30 pm.

Friday10:00 am – 5:30 pm.

Saturday10:30 am – 5:00 pm.

Sunday10:30 am – 5:00 pm.

20 Bond Street, Te Aro, Wellington

04 381 4653

​​From the giant yellow smiley faces peering down at you to the curiously carpeted walls and display stands, Good as Gold in Wellington is a fashion store that likes to do things a little differently.

Founded in 2004 by Ruben Bryant, this family-owned gem has spent the last couple of decades establishing itself as a vibrant hub for the capital’s creative minds. Good as Gold is one of the city’s most recognisable shops, with its bold splashes of colour drawing passersby in through the ceiling-to-floor windows. A lively and energetic space, the fitout is playful, intriguing, and always evolving, setting out to take you on an adventure - whether it’s your first or your tenth visit.

The key to a successful shop is knowing your market well, and Good as Gold has more than done its research. In order to stand out in arguably the country’s most competitive creative scene, Good as Gold brings together some of the most sought-after brands in the world, whether it’s the latest sneakers or unique clothing labels that will make you feel right at home in Wellington. This culminates in a hand-picked selection of top-tier fashion and streetwear that isn’t angled towards any particular audience; rather, it's a store where anyone and everyone is invited to discover something cool and unexpected.

Whether you're hunting out the latest trends, looking for that one-of-a-kind statement piece, or simply keen to soak up the creative vibes, Good as Gold is not to be missed. Here, you’ll explore a world of fashion, streetwear, and art that encapsulates the best of Wellington’s spirit.

Words by John Son & Photography by Anna Briggs

Information not correct? Report an error

Location

20 Bond Street, Te Aro, Wellington

Nearby Places

Deadly Ponies

Black bag by red wall.
Place Wellington
Fashion key icon.

Deadly Ponies have delivered collection after collection of iconic leather goods, each with its own personality.

Squirrel

The beautiful entry to Squirrel cafe in Wellington.
Place Wellington
Cafes key icon.

Nestled near the corner of popular Blair Street, Squirrel offers a warm and inviting haven complemented by a menu that showcases the best of Wellington’s producers and suppliers.

Indian Alley

A flatlay of curries and naan on plates.
Place Wellington
Restaurants key icon.

Just a short stroll from Oriental Bay in Wellington, Indian Alley is a classy little restaurant that offers something new and exciting to even the most seasoned enthusiasts...

Coffee Supreme Midland Park

Customer reads a journal at Coffee Supreme Midland Park, Wellington.
Place Wellington
Goods key icon.

Midland Park marks new beginnings for Coffee Supreme.

Similar Places

Iris Store + Studio

The front window inside Iris Store + Studio in Wellington.
Place Wellington
Services key icon. Wellbeing key icon.

Nestled in a creative corner of Wellington and surrounded by like-minded boutique neighbours, Iris Store + Studio is much more than a one-stop shop for all your beauty needs.

The Merry Go Round

Retro posters on the wall, an old Space Invaders arcade game, and a vintage wooden table laden with retro crockery for sale at The Merry Go Around.
Place Hutt Valley
Fashion key icon.

Head to The Merry Go Round to find out why one man’s trash is another man’s treasure.

Hendrix Lifestyle Store

A woman working behind a white counter in a beautifully decorate store.
Place Kāpiti Coast
Goods key icon.

Located just minutes from the beach at Waikanae, Hendrix Home & Lifestyle Store is a one-stop shop for all your seaside living needs.

Aro Video

Inside the store.
Place Wellington

Stocking an eclectic selection of quality films for hire, Aro Video offers just an inkling of hope that the Internet hasn’t killed the DVD, yet.