Good as Gold

​​From the giant yellow smiley faces peering down at you to the curiously carpeted walls and display stands, Good as Gold in Wellington is a fashion store that likes to do things a little differently.

Founded in 2004 by Ruben Bryant, this family-owned gem has spent the last couple of decades establishing itself as a vibrant hub for the capital’s creative minds. Good as Gold is one of the city’s most recognisable shops, with its bold splashes of colour drawing passersby in through the ceiling-to-floor windows. A lively and energetic space, the fitout is playful, intriguing, and always evolving, setting out to take you on an adventure - whether it’s your first or your tenth visit.

The key to a successful shop is knowing your market well, and Good as Gold has more than done its research. In order to stand out in arguably the country’s most competitive creative scene, Good as Gold brings together some of the most sought-after brands in the world, whether it’s the latest sneakers or unique clothing labels that will make you feel right at home in Wellington. This culminates in a hand-picked selection of top-tier fashion and streetwear that isn’t angled towards any particular audience; rather, it’s a store where anyone and everyone is invited to discover something cool and unexpected.

Whether you’re hunting out the latest trends, looking for that one-of-a-kind statement piece, or simply keen to soak up the creative vibes, Good as Gold is not to be missed. Here, you’ll explore a world of fashion, streetwear, and art that encapsulates the best of Wellington’s spirit.