Good as Gold
Monday10:00 am – 5:30 pm.
Tuesday10:00 am – 5:30 pm.
Wednesday10:00 am – 5:30 pm.
Thursday10:00 am – 5:30 pm.
Friday10:00 am – 5:30 pm.
Saturday10:30 am – 5:00 pm.
Sunday10:30 am – 5:00 pm.
From the giant yellow smiley faces peering down at you to the curiously carpeted walls and display stands, Good as Gold in Wellington is a fashion store that likes to do things a little differently.
Founded in 2004 by Ruben Bryant, this family-owned gem has spent the last couple of decades establishing itself as a vibrant hub for the capital’s creative minds. Good as Gold is one of the city’s most recognisable shops, with its bold splashes of colour drawing passersby in through the ceiling-to-floor windows. A lively and energetic space, the fitout is playful, intriguing, and always evolving, setting out to take you on an adventure - whether it’s your first or your tenth visit.
The key to a successful shop is knowing your market well, and Good as Gold has more than done its research. In order to stand out in arguably the country’s most competitive creative scene, Good as Gold brings together some of the most sought-after brands in the world, whether it’s the latest sneakers or unique clothing labels that will make you feel right at home in Wellington. This culminates in a hand-picked selection of top-tier fashion and streetwear that isn’t angled towards any particular audience; rather, it's a store where anyone and everyone is invited to discover something cool and unexpected.
Whether you're hunting out the latest trends, looking for that one-of-a-kind statement piece, or simply keen to soak up the creative vibes, Good as Gold is not to be missed. Here, you’ll explore a world of fashion, streetwear, and art that encapsulates the best of Wellington’s spirit.
Words by John Son & Photography by Anna Briggs
Information not correct? Report an error
Location
20 Bond Street, Te Aro, Wellington
Nearby Places
The Library
Hidden behind an unassuming ground floor entrance, The Library is another well-known establishment that overlooks the go-go crowd of Courtenay Place.
Havana Bar
Part restaurant, part bar, Havana is an absolute essential in every sense of those two words.
Fortune Favours
A giant wooden hand reaches out from the side of the building, beckoning passersby with a simple proposition: Fortune Favours the brave.
Noble Rot
Boasting an almost 1,000-strong wine list, it’s no surprise that Noble Rot is widely considered Wellington's premier wine bar.
Similar Places
Smack Bang
A real eye for detail and a love of interiors mean Smack Bang is nothing short of stunning.
Penray Gardens
Penray Gardens is a pick-your-own paradise located in Ōtaki on the Kāpiti Coast.
Monkfish
A cosy refillery and off-licence that’s strictly about good vibes, Monkfish is your Vivian Street stop for your beer, wine, and spirits needs.
Hendrix Lifestyle Store
Located just minutes from the beach at Waikanae, Hendrix Home & Lifestyle Store is a one-stop shop for all your seaside living needs.