RUBY Christchurch











Monday9:00 am - 6:00 pm.
Tuesday9:00 am - 6:00 pm.
Wednesday9:00 am - 6:00 pm.
Thursday9:00 am - 6:00 pm.
Friday9:00 am - 6:00 pm.
Saturday10:00 am - 5:00 pm.
Sunday10:00 am - 5:00 pm.
It’s easy to spot an outfit from RUBY in a crowd – just keep an eye for the woman who is effortlessly stylish, sophisticated yet playful and has that I-want-to-know-or-be-her elegance.
That’s RUBY, really. Timeless, beautiful and instantly recognisable as one of New Zealand’s favourite brands.
RUBY’s flagship store was opened on High Street, Auckland in 2002 and since then, the label and its much loved big sister label Liam have captured the hearts of fashion loving women across the country with more stores opening in Auckland, Hamilton, Wellington, and Christchurch.
One of the eight RUBY stores located around the country, their store at The Crossing is a gorgeous light and inviting space to peruse the collections in. Dotted with hints of dusty pink and light wood, the space is simple and stunning. This restrained palette provides the ideal backdrop to allow the pieces to do the talking. Here signature RUBY style, with playful prints and pops of colour, are the stars of the show.
Between the shop’s streaming sunlight, the friendly staff and the enticing collection of clothes, this central spot is an easy space to enter into and a very hard one to leave, with the only comfort being the knowledge that the garment you walk away from the shop with will bring a lot of joy and give you that I-want-to-know-or-be-her factor.
Words by Jane Lyons & Photography by Ashleigh Vermaak
Information not correct? Report an error
Location
The Crossing, Shop 9, Market Lane
Nearby Places
Ride On Super Sound

Ride on Super Sound is a treasure trove of records, comics, zines waiting for you.
Canterbury Museum

It’s exciting times for Canterbury Museum as a major five-year redevelopment is now underway at its Rolleston Avenue site. In the meantime, a pop-up a few blocks away serves as a temporary museum space.
Tanoshi

Tanoshi has made a name for itself in Queenstown with three popular sites, each with a slightly different focus. But its Christchurch restaurant is a fusion of them all.
Victoria Free House

A British-style pub, Victoria Free House is a slice of the old world in the heart of Ōtautahi Christchurch.
Similar Places
Infinite Definite

Cool kicks, clothing and lifestyle goods find themselves a home here, and with over 60 different designers in stock, there is something for everyone.
Head over Heels

With New Zealand and international labels abound, expect plenty of classic shoe designs, mixed with fashion-forward options from the latest collections of top designers.
Bohemian Bakery Central City

Bohemian Bakery’s second storefront is a cozy enclave filled with the smells and sounds of a traditional bakery, like the ever popular Portuguese tart and crusty loaves.
The Welder

The Welder is a unique health and wellbeing centre in stunningly repurposed buildings in the heart of South Town.