Jessica Flora + In Good Company
Slow fashion is the best kind of fashion, especially when it comes to local Waitaki label Jessica Flora. Helmed by designer Jess Beachen, this made-to-order clothing brand focuses on celebrating and respecting Papatūānuku | Mother Earth.
The origin story behind Jessica Flora stems from Jess’ desire to bring her values around looking after our planet into the fashion industry. All the clothing is made from 100% natural fibres, and any fabric scraps are composted in a worm farm. This demonstrates how fashion can embrace a circular system and one that works with our environment and reduce the harm to it.
Throughout the year, Jessica Flora releases a few series of items, and within each of these, there are a selected number of garments that can be customised. So that the fit and function work for the individual that will be wearing the item. Talking with Jess, she says that the stand-out items for the brand would have to be the fully-tailored blazers and their Indian hand-block printed fabrics. They are a point of difference for this intentional brand in the fashion landscape.
Very excitingly, in November 2022, Jess opened a storefront in Kurow, In Good Company, that houses the designer’s studio and is also a beautiful space to share brands that sit alongside the Jessica Flora values. These include natural skincare brand Biolgi, local Waitaki brand Whistle and Pop, which creates accessories drawing inspiration from rural living, locally made candles Divine Within, and other carefully curated products.
Jessica Flora sacrifices the easy route to make clothing with an impact, and they are items you will treasure in your wardrobe for years to come.
Words by Julia Rutherford & Photography by Nancy Zhou
Information not correct? Report an error
Location
32 Bledisloe Street, Kurow
Nearby Places
Whistle & Pop
When Bex Hayman gifted her husband a sterling silver dog whistle in lieu of a traditional wedding ring, little did she know that this thoughtful token would be the catalyst...
Feliz & Sage Cafe & Gifts
A daily destination for locals and an inviting stopover for cyclists, Feliz & Sage is a cafe and gift shop adding plenty of life to Kurow’s Bledisloe Street.
VALLI Wine Bar
When you think of Kurow, rugby culture and rustic hotel pubs may come to mind – but the little wine bar on the corner of Bledisloe Street is proof that more boutique...
Similar Places
Luzette Art
Located within Ōamaru’s historical Victorian Precinct, you’ll find a studio space brimming with creativity, colour and cheer.
Silenzio Pottery
Clay has been used as a medium to craft pottery since prehistoric times, yet its novelty hasn’t worn off – arguably, the allure of a handcrafted ceramic holds...
Oásis Ōamaru
Oásis is a fitting name for this treasure trove of an antiques store found on Tees Street in Ōamaru.
Inc. Design
Not just a shop, gallery or studio but some combination of all three, Ōamaru’s Inc. Design is an experience in and of itself.