Good as Gold’s Raag Ponnuchetty’s Guide to Te Ngākau Civic Precinct, Wellington
Meet Te Aro local Raag Ponnuchetty. He’s been part of the furniture at Wellington fashion institution Good as Gold (GAG) for seven years. His customer service on the floor is the stuff of legend.
Here is more on the GAG journey and his picks for the best spots to uncover within Te Ngākau Civic Precinct, Wellington
Words by: John Son
Photos by: Anna Briggs
I’m the Buyer/Logistics Manager at Good As Gold. I’ve worked at GAG for over seven years - a quarter of my life! It's a place where I've learnt and grown so much while doing something I really love.
When I first moved to Wellington, GAG felt like a whole new shopping experience. It was the first store I visited that felt warm and welcoming. The manager at the time, Israel, left a lasting impression on me. We were strangers then, and he was just so kind. I knew I wanted to work at GAG to give others the same experience I had had.
We hustle hard to sling garms, but GAG is all about the people! I remember every face that walks through the door when I’m in-store and every name of someone that’s introduced themselves. I’ve also become good friends with the ones that keep coming back. That’s the GAG difference - everyone has a story to tell, and it’s always worth starting that conversation. I don’t work in the store as much anymore, but I'm still tight with the people I've met along the way, and I love working in the shop when I can. It’s my happy place.
GAG is a melting pot of culture, music, art, community and, of course, fashion & streetwear. It’s been part of the Wellington community and NZ fashion fabric for 20 years this September. There is no other store like GAG in New Zealand; you have to be in it for the love of it to stock cult classics like P.A.M, Brain Dead and FUCT. There isn't a huge market for brands like that in NZ, so you really have to be obsessed with their storytelling and brand identity, to stock them for as long as we have.
GAG has moved locations a few times throughout the years, but has always been part of the Te Ngākau Civic Precinct, so I know the hood well! The precinct has evolved so much throughout the years, and we have so many new neighbours who are awesome at what they do, along with the OG businesses on the block that we all know and love.
Vessel's the One
87 Victoria Street, Te Aro, Wellington
Celia has a heart of gold. Whenever I see her, I’m greeted with a smile and a warm hello. Vessel has an amazing range of curated ceramics and home goods, from local all-stars to overseas makers. I love the Paul Melser, Louis Kittleson and Muskane bits she has! Celia has a real eye for detail. I bet she’s got a rad house with all the coolest home goods.
Pho in the City
12 Bond Street, Te Aro, Wellington
Fisherman's Plate Seafood has the best pho in the city! I’ve consistently gone there for the last 7 years, and they’ve never let me down. They’re absolute legends, and I would go as far as to say they're a pillar of this community. It’s good for any day, whether sauteed beef and spring rolls on a warm day or a hot noodle soup dish to warm the soul on a cold one. My favourites are the rare beef pho or laksa. Extra fresh chilli in the mix is a must.
New on the Block
44 Manners Street, Te Aro, Wellington
Aurora Argentinian Bakery is a new addition to the neighbourhood. In such a short amount of time, they’ve created a loyal and cool community in the area—it's a testament to the delicious food they make and the incredible people they are. My favourites are the ham and cheese medialuna and beef empanada.
Swimsuit for a killer coffee and good vibes!
5 Lombard Street, Te Aro, Wellington
Tait, one of the owners of Swimsuit, has been slinging me coffees here for the last seven years. It started back when he was working at Lamasons. It's this crazy full-circle moment seeing him own his own place with local legend Willy, in the same spot that he started. My classic combo is a dirty chai with the pain au chocolat toasted. It must be toasted.
Hidden gem WBC
First Floor/107 Victoria Street, Te Aro, Wellington
We’ve had heaps of GAG staff dinners here. Clay, the owner, is awesome and always a rad host. Clay has shopped with us a bunch throughout the years—he loves New Balance, so he comes to the right place. I love the seafood. The oysters are a must whenever you go. Gochujang Chicken, Cabbage and Black Fungus potstickers are also all amazing.
Friday Crew Lunch
19 Edward Street, Te Aro, Wellington
Tatsushi on Edward Street is another place I go to frequently. It’s been in the neighbourhood for 12 years. Hand-picked fresh fish from the fish market daily, homemade tofu, seasonal ingredients, life doesn't get any better than a lunch or dinner at Tatsushi. It's the GAG office crew's classic lunch spot on a Friday. I’ve tried pretty much everything on the menu, but I always get katsu curry and agadashi tofu with extra togarashi on the side.
Little Beer Quarter (LBQ) - the go-to for beer.
6 Edward Street, Te Aro, Wellington
Stacey and the crew at LBQ are really lovely. It's a hot spot for the community and always packed with people relaxing after the workday. We’ve had many $15 lunch deals throughout our time there, and the Old Red Eyes pizza is SO GOOD.
Queen of Beauty on Bond
15 Bond Street, Te Aro, Wellington
Queen Beauty Salon on Bond Street is a very fitting business name as the owner, Kim, is an absolute queen. The crew that works there is so lovely and amazing at what they do and they have always supported us. I haven’t personally had the pleasure of getting my nails done, but other crew members at GAG recommend BIAB and getting some nail art done by Ivy.
Destination on Lombard
8 Lombard Street, Te Aro, Wellington
That Was Then, This Is Now is such a rad spot. It was awesome when they joined the neighbourhood. Lombard Lane used to be pretty grim, but they’ve now made it a destination shopping venue. They sell premium menswear and also do haircuts. The clothing is utilitarian/workwear inspired and engineered for the modern time. They have a cool brand list. I remember seeing Samurai Jeans in Japan and never would I have thought that they’d have an official stockist here in Wellington.
Making Memories at Meow
9 Edward Street, Te Aro, Wellington
Meow is also a certified pillar of this community. Damian and Rahine are LEGENDS; they’ve supported us so much throughout the years to the point I kinda know what Damian will be into in the shop, almost like a coffee order. We’ve had heaps of GAG parties there and I've had some of my favourite Wellington night out memories. Whether it’s slam poetry, stand-up comedy or awesome musical artists, Meow has got you for a good time.
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