
As the first city in the world to see the first light of day, the sun shines that extra bit brighter on Gisborne Tairāwhiti.
Known for its laid-back surf culture (thanks to an endless rugged coastline), superior Chardonnay and aromatic wines, fertile soils and ocean floors, historical landmarks, and a community of locals as sunny as the weather, everyone who visits this town leaves impressed and sun-kissed.
Sure, it plays host to Rhythm and Vines, one of New Zealand’s most popular three-day music festivals, but there are countless reasons to explore this remote East Cape gem the other 362 days of the year.
From Midway Beach to Wainui to Makorori, you’re spoiled for choice when it comes to picking a sandy spot to stroll, swim or surf. And once you’ve had your fill of fresh salty air, the town offers a variety of dining, drinking, shopping and sightseeing options to stuff into your itinerary.
Wake up at specialty coffee shops and sip local craft brews in the afternoon; visit museums, waka landing sites and the very spot where James Cook first set foot in Aotearoa; browse century-old bookshops, second-hand boutiques, and one-of-a-kind cinemas; and enjoy the freshest produce sourced from nearby gardens, vineyards and local artisan kitchens.
Whether you’re visiting in real fruit ice cream weather or the depths of winter, every day feels like a holiday in the happy and carefree world of Gisborne.
One-of-a-Kind Finds in Tairāwhiti Gisborne

Gisborne is a town that likes to be a bit different. And let’s be honest, when you’re heading towards one of the country’s most remote regions, why would you want to be met with the same old? From the wild untouched beaches to the world-class Chardonnay, everything here has that distinct East Coast flair.
One of the Locals: Your Insider's Guide To Gisborne

Most Kiwis are familiar with one type of Gisborne experience – you know, the one that involves jumping up and down in a vineyard to ring in the new year with 20,000 other people. And okay, that does seem like a pretty good time, but we’re here to tell you there’s a lot more to uncover along Aotearoa’s sunny East Coast. We spent a good many days hanging out with the friendly residents of Gisborne Tairāwhiti, following them to well-loved local haunts and finding out what makes this such a special place to call home. Next time you’re in the region, here’s everything you’ll want to include on your itinerary.
The Food & Drink Heroes of Tairāwhiti Gisborne

There’s a lot of goodness popping out of the East Coast soil, boosted by a healthy dose of sunshine and a community of foodies looking to shake up at-home pantries and restaurants around town. These individuals and businesses are responsible for keeping Gisborne’s plate full, creating joyful destinations to wine and dine, crafting artisan products unique to the region, and building spaces for residents to shop and celebrate local produce every day. Without people like this, the town just wouldn’t be the same.
Explore our Directory
View AllThe Village Berry

Most of us can only dream of having a supermarket alternative like The Village Berry in our neighbourhood.
Raglan Roast Gisborne

As soon as the first light touches Gisborne, the Raglan Roast coffee machine is up and at ‘em, ready to wake up the town with strong brews.
Siduri Wine Bar & Deli

Walking down Peel Street in Gisborne, you don’t necessarily expect to stumble upon a petite and polished wine bar – but you’ll be delighted to find...
Bollywood Indian Restaurant

Every town needs a reliable Indian restaurant that they can depend on for delicious food and warm service. In Gisborne, it’s Bollywood Stars.
Blitz Surf Shop

Providing the town with their sun, sand and surf uniforms since 1983, Blitz is quite the Gisborne icon.
Curbside Kitchen

As soon as the clock strikes 7am in Gisborne, Curbside Kitchen’s coffee machine kicks into gear with a throng of regulars stopping by for their daily brew before work...
Sunshine Brewery

A couple of streets back from Waikanae beach, the sun shines down on New Zealand’s oldest independent brewery.
Zephyr Wainui

Walking into Gisborne's Zephyr is like walking into a ray of sunshine. That’s the only way we can describe it.
The Works

As soon as you pull up to The Works, you know you’re in for something special.
Mr Clifton's

There are several places you can grab your daily brew in Gisborne, but few serve just coffee – and serve it as spectacularly as Mr Clifton’s.
Crawford Road Kitchen

The reality of a small town is that dinner options are more limited – but that doesn’t necessarily have to be a bad thing, especially with Crawford Road Kitchen...
Dome Cinema

Ask any local where to go for a one-of-a-kind experience in Gisborne, and chances are their answer will lead you through the doors of the historic Poverty Bay Club building.
Tairāwhiti Museum

Located in a lush park setting along the river in Gisborne, Tairāwhiti Museum plays a significant role in showcasing the rich art, culture and heritage of the region.
The Stone Studio

In a soft sea green building on Stanley Road in Gisborne, the soothing sound of rolling waves in the distance sets the scene for exploring some of Aotearoa’s greatest...
Muirs Bookshop

On Gladstone Road in Gisborne, you’ll likely encounter the iconic statue of a short elderly man straining under the weight of a hefty stack of books – a feeling...
Retro

Set in an old villa on Ballance Street in Gisborne, you’d kick yourself for mistaking this as just another residential home in the neighbourhood.