As the first city in the world to see the first light of day, the sun shines that extra bit brighter on Gisborne Tairāwhiti.
Known for its laid-back surf culture (thanks to an endless rugged coastline), superior Chardonnay and aromatic wines, fertile soils and ocean floors, historical landmarks, and a community of locals as sunny as the weather, everyone who visits this town leaves impressed and sun-kissed.
Sure, it plays host to Rhythm and Vines, one of New Zealand’s most popular three-day music festivals, but there are countless reasons to explore this remote East Cape gem the other 362 days of the year.
From Midway Beach to Wainui to Makorori, you’re spoiled for choice when it comes to picking a sandy spot to stroll, swim or surf. And once you’ve had your fill of fresh salty air, the town offers a variety of dining, drinking, shopping and sightseeing options to stuff into your itinerary.
Wake up at specialty coffee shops and sip local craft brews in the afternoon; visit museums, waka landing sites and the very spot where James Cook first set foot in Aotearoa; browse century-old bookshops, second-hand boutiques, and one-of-a-kind cinemas; and enjoy the freshest produce sourced from nearby gardens, vineyards and local artisan kitchens.
Whether you’re visiting in real fruit ice cream weather or the depths of winter, every day feels like a holiday in the happy and carefree world of Gisborne.
Highway 35: The Slow Road to Something Special
The route north from Gisborne is more than just a road, it’s an experience, unfolding through landscapes as striking as they are diverse. State Highway 35 is a ribbon of tarmac draped along the Pacific Coast, curving past surf breaks, sleepy bays, and tiny townships where the welcome is as warm as the sun. Rich in Māori culture and framed by pristine natural beauty, this is not a drive to hurry. If possible, it’s a journey to linger over, one stop at a time.
A Taste of Tairāwhiti’s Food Trucks: Your Guide to Gisborne's Best
Gisborne’s food truck scene is bursting with flavour, creativity, and community spirit, offering everything from authentic Greek souvlaki to indulgent desserts, handcrafted pizzas, and real fruit ice creams. Whether it’s at a private or public event, parked up by the beach in summer, or simply going with the flow, Gisborne’s food trucks sure know how to serve up delicious dishes that reflect both the diversity of global cuisine and the abundance of local Tairāwhiti ingredients.
Fresh and Local in Gisborne: Tairāwhiti's Food Producers on Show
In sunny Tairāwhiti Gisborne, food is more than just what’s on the plate. It’s also about the hands that sow, tend, harvest, bake, press, pour and shape it. A tumultuous few years (featuring both a global pandemic and multiple severe weather events!) have seen an already closely knit region band even more tightly together to survive and thrive.
One of the Locals: Your Insider's Guide To Gisborne
Most Kiwis are familiar with one type of Gisborne experience – you know, the one that involves jumping up and down in a vineyard to ring in the new year with 20,000 other people. And okay, that does seem like a pretty good time, but we’re here to tell you there’s a lot more to uncover along Aotearoa’s sunny East Coast. We spent a good many days hanging out with the friendly residents of Gisborne Tairāwhiti, following them to well-loved local haunts and finding out what makes this such a special place to call home. Next time you’re in the region, here’s everything you’ll want to include on your itinerary.
Explore our Directory
View AllFlagship Eatery
This contemporary cafe could be easily stealing the show in any big city across the globe – but it’s quite happy to be stealing the hearts of locals right here...
Truly
Truly, a sweet blend of owners’ Trish and Julie, is a Gisborne boutique designer store housing a well-curated selection of brands from both Aotearoa and further afield.
Masami Clothing
In an era where new clothing is produced at a terrifying rate, thoughtful one-off garments are at risk of becoming a dying breed.
Muirs Bookshop
On Gladstone Road in Gisborne, you’ll likely encounter the iconic statue of a short elderly man straining under the weight of a hefty stack of books – a feeling...
Mr Clifton's
There are several places you can grab your daily brew in Gisborne, but few serve just coffee – and serve it as spectacularly as Mr Clifton’s.
Sunshine Brewery
A couple of streets back from Waikanae beach, the sun shines down on New Zealand’s oldest independent brewery.
Blitz Surf Shop
Providing the town with their sun, sand and surf uniforms since 1983, Blitz is quite the Gisborne icon.
The Village Berry
Most of us can only dream of having a supermarket alternative like The Village Berry in our neighbourhood.
Neptunes Pizzeria
A slice of magic (and really good pizza) awaits down Gisborne’s main drag. Neptunes Pizzeria was never destined to blend into the Gladstone Road streetscape.
Dome Cinema
Ask any local where to go for a one-of-a-kind experience in Gisborne, and chances are their answer will lead you through the doors of the historic Poverty Bay Club building.
Raglan Roast Gisborne
As soon as the first light touches Gisborne, the Raglan Roast coffee machine is up and at ‘em, ready to wake up the town with strong brews.
Crawford Road Kitchen
The reality of a small town is that dinner options are more limited – but that doesn’t necessarily have to be a bad thing, especially with Crawford Road Kitchen...
Neighbourhood Pizzeria
Beyond slinging exceptional dough, a pizzeria must above all be fun – and luckily Neighbourhood Pizzeria in Gisborne has an oversupply of this key ingredient in stock.
The Works
As soon as you pull up to The Works, you know you’re in for something special.
Hill Road Orchard & Farm Shop
Hill Road Orchard is the beating heart of Gisborne’s famous Hill Road Orange Juice: fresh, unpasteurised, and squeezed straight from oranges grown on their own...
